Different is often better.
To help people understand the negative aspects of corporate tax cuts and encourage public discussion, we created a fictional pro-business lobby group and used satire to get our message across in an entertaining, involving and weird way.
The results were extraordinary —
- Unprecedented cover on TV and radio news, and public affairs and business programs
- Over 400,000 Facebook views and 18 million online ad impressions
- Coverage in over 100 blogs worldwide
- Success in making all Provincial and Federal political parties address the issue