Different is often better.

To help people understand the negative aspects of corporate tax cuts and encourage public discussion, we created a fictional pro-business lobby group and used satire to get our message across in an entertaining, involving and weird way.

The results were extraordinary —

• Unprecedented cover on TV and radio news, and public affairs and business programs
• Over 400,000 Facebook views and 18 million online ad impressions
• Coverage in over 100 blogs worldwide
• Success in making all Provincial and Federal political parties address the issue