In the battle for hearts and minds, the simpler the better.

Ontario’s Bill 115 was an all out attack on bargaining, forcing concessions on members and taking away their hard-earned rights. It couldn’t go unchallenged.

OSSTF members withdrew their voluntary supervision of extra-curricular activities and this campaign laid the blame exactly where it belonged.

The simplicity and powerful graphics had a big impact. When Bill 115 was finally withdrawn, the government spokesperson admitted that they had lost the communications battle.